Astonishingly, many SaaS companies are stuck in a traditional “blog-first” playbook from the HubSpot inbound marketing era. Newsroom style content engines are where pages go to die.
What do you think re: "3. Use LinkedIn for native storytelling, not traffic." Should we put the link in the comments or just leave it to the reader to look it up?
Great post and great job of connecting the dots. If a company can have a nice, robust IP Content, they can leverage that in various formats across various channels. Use various methods of telling the story, so to speak.
I think the story can still be the ending, it just depends on the vehicle to be used.
Hi Todd, dropping the link in the comments is not a bad work around. Personally, I have done that and people will check it out. Although anecdotally, I have a suspicion that LinkedIn is tracking if the first comment on the post is a link, and then suppressing it anyway. The takeaway is to repurpose content in specific formats that are beneficial for the channel.
What do you think re: "3. Use LinkedIn for native storytelling, not traffic." Should we put the link in the comments or just leave it to the reader to look it up?
Great post and great job of connecting the dots. If a company can have a nice, robust IP Content, they can leverage that in various formats across various channels. Use various methods of telling the story, so to speak.
I think the story can still be the ending, it just depends on the vehicle to be used.
Hi Todd, dropping the link in the comments is not a bad work around. Personally, I have done that and people will check it out. Although anecdotally, I have a suspicion that LinkedIn is tracking if the first comment on the post is a link, and then suppressing it anyway. The takeaway is to repurpose content in specific formats that are beneficial for the channel.