Why subscribe to Marketing Advice?

I’ve worked with 50+ B2B SaaS companies since 2020. None of them were easy assignments—no layups, no cushy strategic roles. I’ve battled in some of the most competitive trenches imaginable.

Here are some examples:

1. Identity Theft Protection: Aura

2. Business Phone Service: Nextiva

3. Insider Threat Detection: Teramind

4. Employee Experience Platform: Workvivo

5. Zendesk Alternatives: Kustomer

Subscribe to get full access to the newsletter and publication archives.

Everything I share comes from hands-on experience in the field

My newsletter has no tricks, no gimmicks, no sneaky upsells, etc.

There is no content calendar. There is no posting schedule. There are no “reusable hooks” or copywriting formulas. There is no special content framework.

I’m simply documenting my journey as a B2B SaaS consultant, and by subscribing you are coming along for the ride.

Each post will be a reflection of my day-to-day client work, backed by real-world scenarios and supported by actionable takeaways.

Who is this newsletter for?

This newsletter is meant for serious marketers who are striving for excellence in their life and career.

It’s great content for the following types of people:

1. Experienced, senior level marketers who are seeking thought provoking ideas and advice on how to overcome unusual B2B marketing challenges.

2. In-house marketers who are curious about what life is like as an external consultant.

3. Other marketing consultants who are curious about how I’m managing expectations with clients, addressing marketing challenges, etc.

4. Any growth marketers interested in AI search, modern SEO, paid search, content strategy and website optimization.

Why am I even doing this?

I don’t have a goal for this newsletter. I’m not measuring or tracking anything. I don’t care if it gets sponsored or not. I’m not even doing this for lead gen.

This is primarily an outlet to express myself, and to connect more intimately with the people who really want to follow my work.

You can’t rely on social algorithms anymore. I’ve built a strong LinkedIn following (50,000+) and yet, most people don’t see my posts.

That’s why email makes sense—on Substack, my message gets delivered. Guaranteed.

Why is it called Marketing Advice?

I’ve been running my consulting business on a personal Gmail account for years.

While clients never really complained, it felt unprofessional, especially as I’ve “gone upmarket” and started working with more established brands.

So I decided to launch a new business website for my consulting services and stumbled upon the domain: https://marketingadvice.io/

I wanted an easy, simple brand name. Something catchy (but not gimmicky) that would pique someone’s curiosity if they saw it on a t-shirt.

I also wanted something that was detached from my personal name.