Archive - Marketing Advice

Why I rejected an SEO consulting opportunity (and the prospect thanked me for it)

I often get intros to companies that are hungry for SEO services. While the typical SEO agency pursues every lead they get... I don't... and here's why.

Jun 29 •

Gaetano DiNardi

Quick burst of traffic and then death

Astonishingly, many SaaS companies are stuck in a traditional “blog-first” playbook from the HubSpot inbound marketing era. Newsroom style content…

Jun 17 •

Gaetano DiNardi

Why "SEO conversion rates" for B2B probably don't make sense anymore

The death of "conversion rate optimization" for SEO traffic is upon us.

Jun 2 •

Gaetano DiNardi

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